Feb. 14 is around the corner, and if you’re shopping for a Valentine’s Day gift for your special someone, you’re not alone: 87% of American consumers say they’ll buy a Valentine’s Day gift this year and spend an average of $165 on the holiday. That’s according to our 2024 Valentine’s Day shopping and spending survey (see methodology).
Most-Shopped Valentine’s Day Gifts of 2025
Some prefer experiential gifts, while others prefer a physical gift, while others prefer… food. For 2025, clothing and chocolates are the most popular among shoppers, but plenty are still springing for a romantic dinner.
Here’s how planned Valentine’s Day shopping breaks down for 2025:
| Clothing, including shoes & accessories | 43% |
| Chocolate or sweets | 36% |
| Electronics | 35% |
| Food or drinks to enjoy at home | 34% |
| Jewelry | 33% |
| Flowers | 26% |
| Visit to a restaurant or bar (your treat) | 22% |
| Gift cards | 22% |
| Makeup and skincare | 20% |
| Experiences/services (e.g., movie or concert tickets, massage) | 17% |
Self-Gifters Are Also Out There Shopping
Most Americans (87%) say they’ll participate in Valentine’s Day shopping, and of those shopping, 61% say they’re shopping for their romantic partners. Additionally, 35% of shoppers are shopping for themselves and 28% will be shopping for their kids and grandkids.
This year, Valentine’s Day shoppers are planning to gift:
| My romantic partner(s) | 61% |
| Myself | 35% |
| My children or grandchildren | 28% |
| Friend(s) | 22% |
| I won’t be making any purchases for Valentine’s Day | 13% |
| My parents or stepparents | 11% |
| Coworkers, boss, or employees | 9% |
| My siblings or stepsiblings | 6% |
| A charitable organization | 5% |
| My grandparents | 4% |
Valentine’s Day Shopping Tips
- Shop as early as possible, both to ensure on-time shipping AND to take advantage of the Valentine’s Day Sales that retailers drop in the weeks leading up to Feb. 14.
- Be sure to compare prices at different retailers, and don’t forget to factor in shipping and delivery. When ordering flower delivery, delivery costs can raise the advertised price significantly — so always look for promo codes. Another way to save on flowers: Shop at your local grocery store, or even order flowers from Instacart.
- If roses are too expensive (they’re in demand, after all!), look for alternatives, like succulents, houseplants and even dried flowers.
- Make sure you are familiar with the retailer’s exchange and return policy, should the items not work out.
- Install a browser extension like RetailMeNot’s that automatically applies coupons and cash back offers for you at check out.
- Use cash back offers. RetailMeNot’s cash back offers give you a percentage of what you spend BACK in your pocket. So if you’re facing some sticker shock when it comes to the price of flower delivery or gift in general, just think about that money you’ll be getting back from spoiling your beloved.
Survey Methodology
Ziff Davis Shopping Survey among adults 18+. N=1,179). Fielded November 2024.
The post Valentine’s Day Gift Shopping and Spending By the Numbers (2025) appeared first on The Real Deal by RetailMeNot.
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