Lipsticks alone are a $22.17 billion-dollar industry that appear to show no room for slowing down. Given that the U.S. sells the most lipsticks in the world, it’s no wonder that shoppers, brands and retailers across the country love to celebrate National Lipstick Day (July 29).
Luckily for us, many of these retailers celebrate by offering deals on some of our favorite lipsticks, lip glosses, lip balms, lip stains and more—from brands we know and love. Think Ulta, Fenty Beauty, Mac and more.
What is National Lipstick Day?
National Lipstick Day is a day dedicated to wearing your favorite lipstick. The national holiday was originally coined in 2016 by Huda Beauty’s founder, Hudda Kattan, who first launched the brand selling false lashes and has expanded further into beauty and skincare—and lipsticks, of course. Brands and retailers celebrate the day by hosting deals and releasing new products.
When is National Lipstick Day?
National Lipstick Day is July 29, which lands on a Tuesday this year.
12 Best National Lipstick Day Deals 2025
Anastasia Beverly Hills
Use the code LIPDAY25 to score a 25% off deal at Anastasia Beverly Hills.
Bare Minerals
Save 25% off all Bare Minerals lipsticks, excluding dewy lip gloss balm.
Blue Mercury
Blue Mercury is hosting a 20%-off sale on a large selection of makeup in honor of National Lipstick Day.
Colourpop
Save 40% off Colourpop lip singles and 30% off lip sets.
Fenty Beauty
Get 20% off Fenty Beauty lip products. Orders of $80 or more will also get a free Let’s Mesh Travel Bag—just make sure to add the freebie to your cart.
Kosas
Score a free full-size Kosas Get Wet Stick when you spend $75 or more + Juicy Lip Booster with orders over $100.
Kylie Cosmetics
Get two lipsticks for just $22 on National Lipstick Day.
Lancome
Use the code PUCKERUP to get 40% off Lancome lip products.
Laura Mercier
Shoppers can save 20% off lip products at Laura Mercier and will get a free lipliner with their order when they buy 3 lip products.
Mac Cosmetics
Save up to 40% on Mac lip products sitewide, including the popular Mac Retro Matte Lipstick, Lipglass Clear and Prep + Prime Lip to name a few.
Macy’s
National Lipstick Day at Macy’s means you can score up to 50% off your entire purchase. Score deals on lip pencils, lipsticks, lip glosses, lip plumpers, lip oils and more from brands like Too Faced, Bobbi Brown, Tarte and IT Cosmetics.
Ulta Beauty
Save up to 50% on your fave lip products until August 2, during the National Lipstick Week sale.
For future savings on lipstick and other beauty essentials, be sure to bookmark this guide to Ulta’s sale calendar.
The post You Won’t Want to Miss These National Lipstick Day Deals appeared first on The Real Deal by RetailMeNot.
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